What is social media management?

If you’ve ever tried to manage your own social media profiles, then you know just how much time, resources, and energy you have to spend on content, community and consistency. Many people have a preconceived idea that it’s as easy as posting a few updates here and there. The truth is much different, however. There’s quite a bit of elbow grease involved in running successful social media campaigns, including:

  • Development & implementation of social strategies
  • Curation of organic content and graphics
  • Engagement between your brand and your social followers
  • Maintaining your brand’s voice & online reputation
  • Staying on top of all major developments in the social media world & adjusting your social strategy to reflect those changes
social media

Where do I start?

Developing an effective social media marketing strategy can involve a fair amount of work. No worries, though, as this is where we come in. Your Posse account manager will work with you, walking you through each step of the journey so that you can see the end goal in sight rather than wondering if you will ever get there.

Where do you want your brand to be seen online? What do you want your brand’s online voice to be? The first step in your journey involves evaluating your wants, needs, and current resources. This is your chance to share your story with us so that we can help you fine-tune your message. We also evaluate your competitors in the market and your industry’s best practices to develop an all-encompassing social media strategy.

One of the crucial elements of your strategy is your brand’s overall set of goals and objectives, which include both company and marketing objectives. We want to align your social strategy with your business so that all your marketing endeavors work together. Social media is always changing and updating, so we’ll always work with you to make sure we’re headed in the right direction.

From there, it’s all about getting your brand seen online. When a potential customer does a search online, they need to be able to find you. The more active you are on socials, the easier this is. You don’t want a consumer to go elsewhere because your last Facebook update was in 2012 or you don’t have a Twitter. Socials keep everyone happy!

What is a content strategy?

As we onboard your account, we’ll discuss the goals and objectives you have in mind for social media, as well as any current marketing efforts you may be implementing. Then, we’ll combine a competitive analysis of your market with the application of your industry’s best practices into an all-encompassing Social Media Strategy!

The best part, we’re always available (except for an occasional coffee break or full night’s sleep). We’ll check in with you to re-evaluate your strategy, go over metrics and reports, and invite you to lunch. Still have questions? That’s normal. Simply give us a call to set up a meeting!

What Our Clients Are Saying

For the past three years the team at Posse Social Media has handled all aspects of our social media marketing. We rely on them to keep us a step ahead of our competition and they always deliver. Totally professional and easy to work with, these guys rock!
JD Ross, Southeastern Freight lines
The entire team has been awesome. Posse has handled our Social Media management from day one and we couldn’t be more pleased with the results. They are responsive, professional and innovative. The best online marketing decision we have ever made!
Mary M, MyDentists
Social Media Management