When it comes to social media marketing, it’s important to understand that Facebook can play a huge part in growing your website traffic. While SEO should remain a high priority, it is also important to make sure your social strategy aligns with your SEO goals.
There are many ways to create and deliver Facebook content with the ultimate goal of increasing website traffic and converting visitors into leads.
Increasing Website Traffic via Facebook
Facebook has over 1 billion active mobile users, which makes it a preferred platform for driving website traffic.
The right social media content and delivery depends on your overall marketing objectives. Webinars, Facebook Live video, Q&A, Facebook ads, and blogs have huge potential to captivate your Facebook audience. These content types are best for increasing website traffic.
Converting Visitors to Leads
It is not enough just to drive traffic to your website from Facebook . You must also consider what you will do with the traffic that does show up. Whether you’re selling a physical product, advice, a service, or simply offering information, creating a strong conversion strategy is going to be of utmost importance. Converting website visitors into customers and brand advocates is going to be your number one goal.
Educating Your Visitors
Another way to increase your website traffic is to direct potential customers to a high-quality landing page on your website. Sending visitors to a landing page rather than going directly to a product page can help you educate them as to why they need to click.
Visitors will also be more likely to stay on your site and complete an action if the landing page has successfully addressed their pain points and provided an offer that serves as a solution to their problems.
Facebook is the launch point, your website is the journey, and the landing page is the destination. If you want the visitor to be a repeat customer, you need a solid follow-up plan once they complete an action on your site. Keeping them engaged through Facebook and giving them more reasons to click onto your website will inevitably turn a customer into not only a repeat customer, but also a brand advocate.
Images are Important
Images are a crucial part of sending traffic to your site from Facebook. It has been shown that approximately 120% more engagement happens on Facebook with the use of the right images.
People want to see authenticity in your brand. Your photos are a great way to convey authenticity and reliability. Use real people in real situations rather than drawings or very apparent stock photos.
Be Specific With Targeting
Targeting the right audience is a must. All the strategy and work you put into increasing your website traffic will be for nothing if you don’t have the right audience. For example, if you are selling big tractor equipment and you target a group of environmentalists, chances are your message is going to be lost.
A more effective approach would be to target farmers and think beyond their job title. What do farmers read online? Where do they like to go for information? What are their hobbies? What other brands do they trust? Getting specific with targeting means you have a better chance of getting quality leads from Facebook.
Grade Your Own Work
Last but not least, always evaluate your efforts. Make changes as needed. Remember, the goal is to get the right traffic to your website. The goal is to convert visitors into customers, clients, and/or brand advocates.
A strong strategy that targets the right audience will drastically increase your chances of success. You might be surprised to see just how much your website traffic from Facebook could increase.