In the blink of an eye, social media advertising has become one of the most important and relevant business strategies available today. It has opened up a new way to approach relationships between businesses and consumers, with advertising playing a major role.

It Speaks For Itself

Social media advertising is an economical way to reach mass audiences in a timely and efficient way. It has grown to become a vital part of generating leads and sales, with the amount of money invested into social ads steadily increasing. According to new figures from eMarketer, advertisers in the U.S. will spend $9.59 billion on social ads in 2015, up 31.0% from 2014 and more than double the amount spent in 2013. Research from HubSpot shows that 92% of marketers in 2014 claimed social media marketing generated exposure for their business and 80% indicated their efforts increased traffic to their website. In other words, it works!

How It Works

Since companies can carefully target ads to specific audiences, monitor engagement, and follow up on relevant trends, social media advertising results in an increase of brand recognition and brand authority. Additionally, it creates more opportunities to convert customers, turning leads into higher conversion rates. Think about it – it’s often much easier for customers to interact and engage with ads on social media, compared to traditional methods of advertising.

Let’s say you see a hilarious commercial while watching TV and you want to share it with your friends…what did you do before social media? You probably had to tell them about the ad over the phone or in person, and you may not have even remembered the product or brand being advertised in the commercial! With social media, you can easily look up the ad on YouTube (which is most likely uploaded to the company’s official channel) and share it with all of your friends on Facebook! Or better yet, the ad shows up in your newsfeed and you simply click “Share” right then and there. These situations prove that social advertising results in better customer experiences, and enriched customer insights.

But wait, there’s more!

Social media advertising can do more for your business than you may think. Better search engine rankings, increased inbound traffic and decreased marketing costs are just a few of the benefits.

Test and observe new advertising with social media, where you can easily monitor your competition and react quicker than ever before. Schedule and optimize your advertisement campaigns for all the different social media platforms. For e-commerce, more platforms are including “Shop Now” links, creating an incredible opportunity to increase sales. The opportunities and possibilities are endless.

In this age of advertising, a company’s Twitter post matters as much to customers as an official statement from the CEO at a press conference. This is why social media advertising must be well managed in order to see positive results for your business. Even though social media advertising has become a necessity in modern business, 85% of the 97% of marketers participating in social media aren’t sure which social media tools to use, according to Social Media Examiner. This is why it’s best to leave your social media presence in the hands of experienced industry experts whose efforts can help your business expand socially and grow exponentially.